Walkers 'Deep Ridged crisps' by AMV BBDO

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To promote the launch of Walkers Deep Ridged crisps, the brand has unveiled Britain's "biggest ever crisp" in the form of a climbing wall.

People are invited to book a place on the wall via Facebook as part of the experiential work by Abbott Mead Vickers BBDO. The structure is being billed as Britain’s tallest outdoor freestanding climbing wall. Situated in East London’s Old Truman Brewery, it represents the crisps’ ridges.

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Released: 05 September 2012

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Senior brand manager
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Art director
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