Dairylea 'squigglywigglyness' by BMB

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Dairylea is launching a TV campaign, by Beattie McGuinness Bungay London, to support its products' new, natural recipe.

It builds on outdoor and press work released in June. There are three 20-second executions: "squigglywigglyness", "shovelability" and "putbackableness".

The work was created by Simon Bere, Jay Pond-Jones and Jade Trott, and directed by MJ Delaney through Moxie Pictures.

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Released: 05 September 2012

Creative in this campaign:

Credits

Marketing manager, cheese & dairy
Senior brand manager, Dairylea
Creative directors
Agency planner
Media agency
Media planner
Production company
Director
Production co. producer
Post-production company
Audio post-production
Exposure
Media spend

Private View about this creative

Private View: Lewis Beaton & Alex Moore and Tom Callard

Private View: Lewis Beaton & Alex Moore and Tom Callard

With work from Cravendale, Marks & Spencer, Dairylea, Adidas, Plan and Radox.

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Private View: Lewis Beaton & Alex Moore and Tom Callard

Private View: Lewis Beaton & Alex Moore and Tom Callard

With work from Cravendale, Marks & Spencer, Dairylea, Adidas, Plan and Radox.

Dairylea 'new natural recipe' by Beattie McGuinness Bungay

Dairylea 'new natural recipe' by Beattie McGuinness Bungay

Dairylea has launched a poster and print campaign for its new, natural recipe. It is the first work for the Kraft brand by Beattie McGuinness Bungay since winning the business last year.