Dairylea 'squigglywigglyness' by BMB
Dairylea is launching a TV campaign, by Beattie McGuinness Bungay London, to support its products' new, natural recipe.
It builds on outdoor and press work released in June. There are three 20-second executions: "squigglywigglyness", "shovelability" and "putbackableness".
The work was created by Simon Bere, Jay Pond-Jones and Jade Trott, and directed by MJ Delaney through Moxie Pictures.