Cravendale 'catnapped' by Wieden & Kennedy
Cravendale's new spot sees the return of Bertrum Thumbcat, in part two of his plan for feline world domination.
This time, he has enlisted a cat army who kidnap and brainwash milkmen to help them get their paws on all the Cravendale.
The spot launched on 8 September during The X Factor. It is supported by a YouTube masthead and an ITV.com takeover.
In order for Berturm to recruit comrades to join the cause, he has created a Facebook app that allows people to disguise photos of their cat and sign them up.
There will also be an on-pack promotion and an online film to promote "EPIC straws" (Extreme Pilfering Instrument for Cravendale) for kids.