Cravendale 'catnapped' by Wieden & Kennedy

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Cravendale's new spot sees the return of Bertrum Thumbcat, in part two of his plan for feline world domination.

This time, he has enlisted a cat army who kidnap and brainwash milkmen to help them get their paws on all the Cravendale.

The spot launched on 8 September during The X Factor. It is supported by a YouTube masthead and an ITV.com takeover.

In order for Berturm to recruit comrades to join the cause, he has created a Facebook app that allows people to disguise photos of their cat and sign them up.

There will also be an on-pack promotion and an online film to promote "EPIC straws" (Extreme Pilfering Instrument for Cravendale) for kids.

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Released: 10 September 2012

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Credits

Director of milk & cream brands
Senior brand manager
Brand manager
Executive creative directors
Creative directors
Agency producer
Agency production assistant
Account director
Group account director
Media planning
Production company
Director
Production co producer
Editor
Post production
Lead flame artist
Sound studio

Private View about this creative

Private View: Lewis Beaton & Alex Moore and Tom Callard

Private View: Lewis Beaton & Alex Moore and Tom Callard

With work from Cravendale, Marks & Spencer, Dairylea, Adidas, Plan and Radox.

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