Audi 'Millimetre' by Fred and Farid Paris

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Audi's new advertising campaign 'Millimetre' is by the Fred and Farid Paris.

The "Millimetre" campaign celebrates Audi by depicting the immensity of the human and material investment behind a single Audi millimetre.

It shows each engineer’s obsession with detail, the search for excellence working on each millimetre and the meticulous nature of making an Audi rear light visible at a distance of 1 kilometre and recognisable from all the others at a distance of 200 metres.

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Released: 10 September 2012

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