Auto Trader 'the one' by Glue Isobar

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Auto Trader has launched an integrated campaign created by Glue Isobar.

The work demonstrates the brand’s position as the number-one digital destination for buying and selling new and used cars for more than three decades.

It launched on 7 September and builds on the "storytelling" digital campaign that broke earlier this year.

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Released: 10 September 2012

Credits

Group marketing director
Head of consumer marketing
Art director
Director
Executive producer
Production company
Account director
Planning director
Exposure
Media agency

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