Lil-Lets 'body fact' by Leagas Delaney

As part of a relaunch, the hygiene and sanitary company Lil-Lets has created a print and digital campaign by Leagas Delaney that encourages women to embrace their femininity.

Using striking headlines including "horny", the campaign aims to attract a younger generation to the brand.

The work was written by Adam Arber and art directed by Chris Felstead. The photographer was Jo Metson Scott.

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Keywords:

United Kingdom, FMCG, Agency, Leagas Delaney, Cosmetics / Toiletries, Ad campaign, Agencies, Lil-Lets, National Press campaign, Global, Creative agency

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