Wideroe Airlines 'grandpa's magic trick' by McCann Oslo

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McCann Oslo is continuing its award-winning work for the Norwegian carrier Widerøe Airlines with the launch of a cross-media campaign that introduces a new creative concept and tagline.

The line, "Hele Norge. Hele tiden", which roughly translates as "All over Norway. All the time", celebrates the airline's frequent flights to small towns across the country.

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Released: 10 September 2012


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