Sky Bet 'excitement of uncertainty' by WCRS

3.0 1 Votes

Sky Bet, BSkyB's betting arm, is launching an integrated brand campaign that focuses on the "excitement of uncertainty" intrinsic to betting.

The activity, by WCRS, continues the "nothing’s certain, that’s why it’s exciting" idea introduced in 2011.

It will launch with a 60-second TV ad in which the thoughts of a football bettor are heard. The punter ponders the various possibilities that could unfold over the course of a football season.

A range of ads will air through September and October, including spots on Sky Sports before football matches. The campaign will also run across online and social media channels.

It was created by Jane Briers and Dave Cornmell, and directed by Jim Weedon through Bare Films.

Share On:

Released: 14 September 2012

Credits

Client marketing director
Client head of brand
Creative director
Agency producer
Account handling
Media agency
Production company
Director
Producer
Post production
Sound engineer

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Sky Bet kicks off advertising review

Sky Bet kicks off advertising review

Agencies are vying to gain a place on the BSkyB roster after Sky Bet, its gambling division, put its advertising account up for pitch.

Sky 'Sky+ stunt' by WCRS

Sky 'Sky+ stunt' by WCRS

BSkyB has launched an ad that appears to rewind and replay other commercials to showcase the capabilities of Sky+.