John Lewis 'the other half' by Adam & Eve/DDB

2.8 6 Votes

The new commercial for John Lewis focuses on its "never knowingly undersold" commitment and features a cover version of the INXS track Never Tear Us Apart, re-recorded by Paloma Faith.

The 90-second ad, created by Adam & Eve/DDB, tells the love story of a boy and a girl that spans the last century, concluding that the things that really matter never change.

The spot breaks during ITV1’s The X Factor on Saturday.



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Released: 14 September 2012

Credits

Private View about this creative

Private View: Dave Buonaguidi and Louise Court

Private View: Dave Buonaguidi and Louise Court

With work from John Lewis, Scottish Government, Sainsbury's, Benetton, Lil-lets and Heineken.

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Private View: Dave Buonaguidi and Louise Court

Private View: Dave Buonaguidi and Louise Court

With work from John Lewis, Scottish Government, Sainsbury's, Benetton, Lil-lets and Heineken.