Shell 'global energy mix' by JWT London

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As part of a global campaign for Shell by JWT London, a TV ad follows three people in the US, China and Brazil, and highlights the crucial role energy plays in their lives.

It also explains how Shell is working to provide more efficient energy. A 90-second version of the ad launched in the UK on CNBC and a 60-second edit will also run on CNN and BBC World News.

It was directed by Chris Palmer through Gorgeous.

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Released: 14 September 2012

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Credits

Global brand communications manager
Global creative director on Shell
Creative director
Art director
Copy writer
TV producer
Planner (creative agency)
Business director
Account director
Media agency
Director
Production company
Director of photography
Exposure
Music

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