Benetton 'unemployee of the year' by Fabrica and 72andSunny Amsterdam

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United Colors of Benetton is following up its controversial "unhate" press ads with a global campaign.

The activity includes a TV ad that features four young adults searching for a job. They are dressed in business clothes to highlight the stigmatisation of unemployment.

The campaign was created by the brand’s in-house research centre, Fabrica, and 72andSunny Amsterdam. It was directed by Tristan Patterson through Smuggler London. The creative director was Paulo Martins at 72andSunny.

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Released: 18 September 2012

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Credits

Agency
Creative director, Fabrica
Executive creative director/writer, 72andSunny
Executive creative director/designer, 72andSunny
Creative director/designer, 72andSunny
Designer
Brand director, 72andSunny
Brand manager, 72andSunny
Accounting director, United Colors communication
Legal counsel, Benetton Group
Senior business affair manager, 72andSunny
Print/OOH
Photographer
Executive producer, Fabrica
Producer
Print producer, 72andSunny
Studio designer, 72andSunny
Print adaptations, Sartori Group
Film
Production director, 72andSunny
Film producer, 72andSunny
Production company
Executive producer
Line producer
Director of photography
Post production
Producer
TK operator
Flame operator
Editor
Record company
Audio mix
Producer
Engineer
Digital
Head of digital production, Benetton Group
Digital brand manager, Benetton Group
Digital creative manager, Benetton Group
Digital executive, Benetton Group
Planning
International advertising manager, Benetton Group
Advertising manager, Benetton Group
Digital media planner, Benetton Group

Private View about this creative

Private View: Dave Buonaguidi and Louise Court

Private View: Dave Buonaguidi and Louise Court

With work from John Lewis, Scottish Government, Sainsbury's, Benetton, Lil-lets and Heineken.

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Private View: Dave Buonaguidi and Louise Court

Private View: Dave Buonaguidi and Louise Court

With work from John Lewis, Scottish Government, Sainsbury's, Benetton, Lil-lets and Heineken.