Benetton 'unemployee of the year' by Fabrica and 72andSunny Amsterdam
United Colors of Benetton is following up its controversial "unhate" press ads with a global campaign.
The activity includes a TV ad that features four young adults searching for a job. They are dressed in business clothes to highlight the stigmatisation of unemployment.
The campaign was created by the brand’s in-house research centre, Fabrica, and 72andSunny Amsterdam. It was directed by Tristan Patterson through Smuggler London. The creative director was Paulo Martins at 72andSunny.