Scottish Government 'breast cancer campaign' by Leith

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A new campaign by Leith on behalf of the Scottish Government highlights the signs and symptoms of breast cancer for its Detect Cancer Early drive.

The agency says that the TV ad is the first in the UK to show real pictures of women’s breasts with visible signs of breast cancer. It features the actress Elaine C Smith.

The work was written by Phil Evans, art directed by Guy Vickerstaff and directed by Alex Telfer through MTP.

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Released: 19 September 2012

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Private View: Dave Buonaguidi and Louise Court

Private View: Dave Buonaguidi and Louise Court

With work from John Lewis, Scottish Government, Sainsbury's, Benetton, Lil-lets and Heineken.

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