Direct Line 'take the direct line' by M&C Saatchi

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M&C Saatchi has created an integrated campaign for Direct Line.

The work, which is running across TV, print, online, outdoor and direct marketing, promotes Direct Line's range of insurance products and communicates the brand's reliability and service across its core offerings.

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Released: 19 September 2012

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Credits

Executive creative director
Marketing director
Copywriter
Art director
Planner/CSU director
Media agency
Media planner
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Director
Post production

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