RAF 'live a challenging life' by DLKW Lowe

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The RAF has released a cinema ad supporting the Ministry of Defence's ongoing campaign to double the number of RAF Reserves.

The 30-second film, by DLKW Lowe, shows civilians in silhouettes with evocative RAF imagery, representing the sense of challenge that their second life in the RAF Reserves brings them.

It was created by Christian Sewell and Andy Mcananey, and directed by Niall O’Brien through Academy.

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Released: 20 September 2012

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Head of RAF careers marketing
RAF recruit marketing
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Private View about this creative

Private View: Walter Campbell and Dylan Collard

Private View: Walter Campbell and Dylan Collard

With work from Guinness, Baileys, Costa, RAF, British Red Cross and The Sunday Times.

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