Weetos 'for breakfast and beyond' by 101

0.0 0 Votes

101 has created a campaign for the Weetabix cereal brand Weetos. The work is the first by 101 since it was hired as the lead creative agency for Weetos at the end of last year.

The £1.8 million campaign includes a TV ad that sees a teenage boy draw strength from Weetos to battle with a moustache, which is used to symbolise the archetypal tough guy.

The ad concludes with the strapline: "For breakfast and beyond." Supporting the spot is a social media game, Weetos Moustache Combat, in which players take on five different moustaches.

The spot was directed by Jim Gilchrist through MJZ. The director of photography was Julian Hohndorf, with post-production by Electric Theatre Collective. 

Share On:

Released: 20 September 2012

Credits

Marketing director
Marketing manager
Writer
Agency producer
 
Director
Production company
Producer
 

Private View about this creative

Private View: Justin Tindall and Paul Weiland

Private View: Justin Tindall and Paul Weiland

With work from TalkTalk, Weetos, Thomson, St John Ambulance, YouView and the Rugby Football League.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Private View: Justin Tindall and Paul Weiland

Private View: Justin Tindall and Paul Weiland

With work from TalkTalk, Weetos, Thomson, St John Ambulance, YouView and the Rugby Football League.

Weetos 'boxer' by WCRS

Weetos 'boxer' by WCRS

WCRS has launched two new spots promoting the fortifying wholegrain goodness of new Chocolatey Weetos.