Ladbrokes 'Europa League' by SapientNitro

4.0 1 Votes

SapientNitro has created a series of idents for Ladbrokes to promote its mobile app during its sponsorship of the Europa League on ITV.

Featuring Tiziano Crudeli, the Italian football commentator and face of Ladbrokes’ "game on!" campaign, the idents aim to remind people to use the app.

The idents echo Ladbrokes’ "gym" and "shampoo" ads, which continue to run for the length of the football season.

The latest idents feature the Sky football pundit Chris Kamara.

Share On:

Released: 21 September 2012

Related Creative:


Chief creative officer
Creative directors
Art director
Group account director
Account director
Strategic planning director
Agency producer
Director/production co
Post production
Media planning/buying

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Ladbrokes channels Marlon Brando in 'The Oddsfather'

Ladbrokes channels Marlon Brando in 'The Oddsfather'

Ladbrokes is "making punters an offer they can't refuse" in its latest TV ad campaign, which features the familiar pairing of Tiziano Crudeli and Chris Kamara in activity inspired by 'The Godfather'.


Ladbrokes "The Oddsfather" by SapientNitro