Save the Children 'every beat matters' by BBDO New York

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A new US ad for Save the Children uses music inspired by children's heartbeats.

Created pro bono by BBDO New York, it shows how children’s heartbeats inspired a song by the band OneRepublic, entitled Feel Again. At the website www.EveryBeatMatters.org, people can download the song and take other actions to help save children’s lives. 

In addition to TV, the campaign also includes radio, print, outdoor and digital, including support on Facebook via facebook.com/everybeatmatters and Twitter @EveryBeat.

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Released: 24 September 2012

Credits

Chief creative officer
Executive creative director
Creative director
Art director
Copywriter
Art director
Director of integrated production
Senior producer
Producer
Interactive producer
Assistant producer
 
Production company
Director
Executive producer
Executive producer
Executive producer/producer
Head Of production
Production supervisor
 
Editorial
Editor for tv
Editor for making of, behind the scenes, interview w the band
Editor for lifestyle Malawi and (2) social worker videos
Executive producer
Producer
 
Executive producer
Smoke artist
 
Audio
Sound design
Mixer for tv and making of
Recording studio/mix house
 
Color
Telecine artist

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