Save the Children 'every beat matters' by BBDO New York

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A new US ad for Save the Children uses music inspired by children's heartbeats.

Created pro bono by BBDO New York, it shows how children’s heartbeats inspired a song by the band OneRepublic, entitled Feel Again. At the website, people can download the song and take other actions to help save children’s lives. 

In addition to TV, the campaign also includes radio, print, outdoor and digital, including support on Facebook via and Twitter @EveryBeat.

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Released: 24 September 2012


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