Toyota 'legend of fantasy football' by Saatchi & Saatchi Los Angeles

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The US celebrities Jay Mohr, JB Smoove and Bill Bellamy star in a new campaign for Toyota by Saatchi & Saatchi in Los Angeles.

The campaign takes the form of humourous submission videos from Mohr, Smoove and Bellamy, each of them fantasy football players, nominating themselves for induction into Toyota’s hall of fame as a "legend of fantasy football".

The work was directed by Brad Morrison through Slim Pictures.

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Released: 24 September 2012

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