Samsung 'the next big thing is already here' by 72andSunny

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The new Samsung ad seeks to convince customers that the Samsung Galaxy SIII is a better phone than the iPhone 5.

The new campaign was created by 72andSunny.

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Released: 24 September 2012


CEO, partner
Executive creative director
Creative director, writer
Senior writer
Director of film agency
Senior film producer
Senior film producer
Group brand director
Brand director
Brand coordinator
Casting mixer
Sound design

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