British Red Cross 'refusing to ignore people in crisis' by Leagas Delaney

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The new TV campaign for the British Red Cross aims to convey that a crisis can happen to anyone.

In the film, by Leagas Delaney, a young woman personifies different crises that the British Red Cross attends to.

The campaign also includes four outdoor executions. Headlines ask viewers to consider their own lives and show how the work of the British Red Cross would be relevant to them.

The work was written by Nigel Roberts, art directed by Alan Cinnamond and directed by Seb Edwards through Academy.

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Released: 25 September 2012

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Private View: Walter Campbell and Dylan Collard

Private View: Walter Campbell and Dylan Collard

With work from Guinness, Baileys, Costa, RAF, British Red Cross and The Sunday Times.

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