McCain 'chips tonight' by BMB

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Beattie McGuinness Bungay has created an outdoor campaign for McCain that aims to bring to life the feeling that having chips for dinner inspires.

All 21 individually illustrated headlines demonstrate the "feelgood feeling" you get when you know "you’re having chips tonight".

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Released: 25 September 2012

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Tags: McCain campaign

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Credits

Senior brand manager
Joanna Eastwood
Brand manager
Chloe Hoole
Creative director
Jay Pond-Jones
Art director
Jay Pond-Jones
Copy writers
Stephen Reed
Richard Harris
Media agency
PHD
Media planner
Rebecca Clay
Verity Jennings
Production co
King Henry London
Exposure
National OOH – 1st October – duration - 1 month

Private View about this creative

Private View: Mark Roalfe and James Murphy

Private View: Mark Roalfe and James Murphy

With work from Cow & Gate, mySupermarket.com, Facebook, NatWest, McCain and the European Tour.

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Private View: Mark Roalfe and James Murphy

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Part of the Brand Republic Group