Adidas 'wake up' by 180LA

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Adidas has collaborated with the basketball star Derrick Rose on "wake up", a new global TV spot by 180LA as part of "the return of D Rose" campaign.

It airs this week in conjunction with the worldwide launch of the D Rose signature collection, including the D Rose 3 basketball shoe.

The ad aims to capture the time-stopping shock and disbelief felt by fans across Chicago as their favorite son’s season came to an end.

It was written by Dave Horton, art directed by Matthew Woodham-Roberts and directed by Stacy Wall through Imperial Woodpecker.

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Released: 01 October 2012


Executive creative director
Creative directors
Head of production/managing partner
Senior producer
Director of client services
Account director
Account manager
Planning director
Production co
Sr. executive producer
Production designer
Casting director
Street casting
Shoot location
Shoot date
Executive producer
  Completion/special effects
Transfer facility
VFX supervisor
Head of production
Recording mix
Recording studio
Final mix
Asst mixer
Executive producer
  Sound design
Sound design co
Lead sound designer
Executive producer
Client credits
SVP, global brand marketing
Global head of brand communication
Sr global advertising manager
Sr global digital manager

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