Adidas 'wake up' by 180LA

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Adidas has collaborated with the basketball star Derrick Rose on "wake up", a new global TV spot by 180LA as part of "the return of D Rose" campaign.

It airs this week in conjunction with the worldwide launch of the D Rose signature collection, including the D Rose 3 basketball shoe.

The ad aims to capture the time-stopping shock and disbelief felt by fans across Chicago as their favorite son’s season came to an end.

It was written by Dave Horton, art directed by Matthew Woodham-Roberts and directed by Stacy Wall through Imperial Woodpecker.

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Released: 01 October 2012

Credits

Executive creative director
Creative directors
Copywriter
Head of production/managing partner
Senior producer
Director of client services
Account director
Account manager
Planning director
Production
Production co
Director
Sr. executive producer
Producer
Production designer
Stylist
Casting director
Street casting
Shoot location
Shoot date
Executive producer
  Completion/special effects
Colorist
Transfer facility
Online/VFX
VFX supervisor
Head of production
Producer
Recording mix
Recording studio
Final mix
Mixer
Asst mixer
Executive producer
  Sound design
Sound design co
Lead sound designer
Executive producer
Client credits
SVP, global brand marketing
Global head of brand communication
Sr global advertising manager
Sr global digital manager
   

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