Adidas 'wake up' by 180LA

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Adidas has collaborated with the basketball star Derrick Rose on "wake up", a new global TV spot by 180LA as part of "the return of D Rose" campaign.

It airs this week in conjunction with the worldwide launch of the D Rose signature collection, including the D Rose 3 basketball shoe.

The ad aims to capture the time-stopping shock and disbelief felt by fans across Chicago as their favorite son’s season came to an end.

It was written by Dave Horton, art directed by Matthew Woodham-Roberts and directed by Stacy Wall through Imperial Woodpecker.

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Released: 01 October 2012

Credits

Length
1 x :60 & 1 x :30
Spot
“Wake up”
Executive creative director
William Gelner
Creative directors
Gavin Milner
Grant Holland  
Copywriter
Dave Horton
Art director
Matthew Woodhams-Roberts
Head of production/managing partner
Peter Cline
Senior producer
Natasha Wellesley
Director of client services
Chad Bettor
Account director
Jerico Cabaysa
Account manager
Paul Kinsella
Planning director
Martin Ramos
Production
Production co
Imperial Woodpecker
Director
Stacy Wall
DOP
Hoyte Van Hoytema
Sr. executive producer
Doug Halbert
Producer
Mary Livingston
Production designer
Dominic Watkins
Stylist
Lee Ann Jarvis
Casting director
PR Casting
Street casting
David Robinson
Shoot location
Chicago
Shoot date
11-14 August 2011
Editorial
Rock Paper Scissors
Editors
Adam Pertofsky
Grant Surmi
Executive producer
Carol Lynn Weaver
Producer
Juliet Batter            
Assistants
Neil Meiklejohn
Marjorie Sacks  
  Completion/special effects
Colorist
Adam Scott
Transfer facility
The Mill
Online/VFX
The Mill
VFX supervisor
Kathy Siegal
Flame artists
Tim Bird
Nick Taylor
Elad Offer
Margolit Steiner
CG artists
Edward Hicks
Wyatt Savarse
Head of production
Arielle Davis
Producer
Sabrina Elizondo
Recording mix
Recording studio
Juice
Date
20 September
Final mix
20 September
Mixer
Bob Gremore
Asst mixer
Chris Zavala
Executive producer
Natalie Pranevsky
  Sound design
Sound design co
740
Lead sound designer
Eddie Kim
Executive producer
Scott Ganary
Producer
Adrienne Alexander
Client credits
SVP, global brand marketing
Nicole Vollebregt
Global head of brand communication
Ryan Morlan
Sr global advertising manager
Lorrin Pascoe
Sr global digital manager
Lia Vakoutis
   
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