Cravendale 'straws' by Wieden & Kennedy

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Wieden & Kennedy London has created a digital campaign for Cravendale's "epic straws" on-pack promotion.

The work is part of the agency's "catnapped" campaign. It features the return of mastermind feline Bertrum Thumbcat brainwashing a milkman.

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Released: 01 October 2012

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Credits

Director of milk + cream brands
Senior brand manager
Brand manager
Director
Prod company
Media agency
Exposure

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