Dr Pepper 'the never-ending can' by Blast Radius

Blast Radius, the interactive marketing agency, has created a Facebook campaign for Dr Pepper, featuring a seemingly never-ending can of the drink.

An app allows users to add a video of themselves drinking Dr Pepper, with each participant taking the product from the right, sipping and passing it to the left. The videos are then linked together to form a chain.

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Keywords:

Social Media, Food & Drink, Web, Digital Media campaign, Soft Drinks, Dr Pepper, Agency, Ad campaign, Blast Radius, Coca-Cola, Agencies, Digital marketing, Global, Creative agency

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