Dr Pepper 'the never-ending can' by Blast Radius

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Blast Radius, the interactive marketing agency, has created a Facebook campaign for Dr Pepper, featuring a seemingly never-ending can of the drink.

An app allows users to add a video of themselves drinking Dr Pepper, with each participant taking the product from the right, sipping and passing it to the left. The videos are then linked together to form a chain.

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Released: 02 October 2012

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Credits

Production
Agency creative director

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