Guinness 'cloud' by AMV BBDO

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Abbott Mead Vickers BBDO has created a spot for Guinness called "cloud" with the brand positioning "made of more".

The work was previewed on the UK and Irish Guinness Facebook page before running across TV, digital and cinema channels.

"Cloud" was directed by Peter Thwaites through Gorgeous and shot on location in Johannesburg and Durban.

It follows the journey of an unusual cloud, "a metaphor to show the amazing things that can happen when we challenge ourselves to make the most of who we are".

The TV work was written by Alex Grieve and art directed by Adrian Rossi. The film is supported by a print campaign shot by Nadav Kander.

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Released: 02 October 2012

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Credits

Marketing director Guinness (Western Europe) at Diageo
Copywriter - TV
Copywriter - posters
Art director - TV
Art director - posters
Senior agency planner
Agency planner
Agency account man
TV producer
(Assistant
Print producer
Media agency
Media planner
Production company
Director
Post-production company
Exposure (TV, Youtube etc)
Print photographer
Agent
Retouching
Model making
CGI (firefly)

Private View about this creative

Private View: Walter Campbell and Dylan Collard

Private View: Walter Campbell and Dylan Collard

With work from Guinness, Baileys, Costa, RAF, British Red Cross and The Sunday Times.

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