European Tour 'magicians' by Saatchi & Saatchi

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Saatchi & Saatchi has launched a spot in the global "every shot imaginable" campaign for golf's European Tour.

The four-minute online film pits top golfers against the magician DMC. It breaks on YouTube this week and features Jose Maria Olazabal and Paul Lawrie.

The ad was written by Laurence Quinn and art directed by Mark Norcutt. It was directed by Kelvin Hutchins through Prime Focus.

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Released: 04 October 2012

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Marketing communications director
Marketing communications manager
Executive creative director
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