Virgin Atlantic 'Escape To Mumbai' by RKCR/Y&R

4.5 2 Votes

Virgin Atlantic is promoting its London to Mumbai route launch with a Bollywood-inspired poster.

Rainey Kelly Campbell Roalfe/Y&R sought inspiration for the campaign in traditional Bollywood film posters, with the route launch message delivered as a spoof film title, Escape To Mumbai.

The ad was written by Barnaby Blackburn and Gustavo Kopit. Media was planned by Manning Gottlieb OMD.

Share On:

Released: 05 October 2012

Related Creative:


Creative director
Account handlers
Media agency

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Virgin Atlantic

Virgin Atlantic "fly in the face of ordinary" by RKCR/Y&R

Virgin Atlantic has launched a global TV and cinema advertising campaign, paying tribute to the airline's staff as "superheroes".

Virgin Holidays

Virgin Holidays "weekly weather idents" by M&C Saatchi