McDonald's 'good morning Britain' by Leo Burnett

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McDonald's has launched a TV spot to promote its breakfast menu that follows four early risers as they go through their morning ritual.

The spot aims to show how McDonald’s can be at the heart of the morning routine.

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Released: 15 October 2012


VP marketing, McDonald’s UK
Art director
Planner creative agency
Media agency
Planner (media agency)
Production company
Audio post-production

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