Home Office 'PCC elections' by RKCR/Y&R

Rainey Kelly Campbell Roalfe/Y&R has created its first campaign for police and crime commissioners.

The ads publicise the elections for local posts. A TV spot encouraging voter turnout uses CCTV of "real-life" crime scenarios.

The work was created by Richard Fox and Jamie-Philip Woodington. The TV and online film was directed by Ron Scapello via Rogue Films, while the press and poster ad was by Josh Cole.

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Keywords:

Video, Integrated campaign, Government / Non-Profit, Social Media, Web, Outdoor campaign, Digital Media campaign, Television campaign, Viral advertising, National Press campaign, United Kingdom, Radio campaign, Agency, Ad campaign, Public Sector, Agencies, Digital marketing, RKCR/Y&R, Home Office, Global, Creative agency

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Home_Office_Expressions_40sec_UK_Radio_Local Police No Legal Version_Mix_021012_

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Home_Office_Expressions_40sec_Welsh_Radio_Revised Version_Mix_021012_01.mp3

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