Chanel No 5 'journey' by in-house

0.0 0 Votes

Brad Pitt stars in a new spot for Chanel No 5.

The ad, part of a $10 million campaign, was shot by Atonement director, Joe Wright. It has been called "hammy" and nonsensical by the national press.

Pitt, who was paid $7 million to appear in the spot, said: "What’s important to remember about Chanel No 5 is how revolutionary this fragrance is. When it was introduced, it broke all the rules by discarding meaningless ornamentation for an honest and open aesthetic, and a scent which embodies liberation from trend, creating a fragrance which remains as modern today as it was during its inception. Chanel No 5 has always been the most iconic women’s fragrance.

"The beauty of its success for all these years is both elegantly simple and complex at the same time. That’s what I see being the appeal of this campaign; it goes beyond the abstract of emotion or beauty to evoke what is timeless, a woman’s spirit."

Share On:

Released: 17 October 2012



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Keira Knightley 'sexually suggestive' Chanel ad banned

Keira Knightley 'sexually suggestive' Chanel ad banned

A Chanel TV ad starring Keira Knightley has been banned from kids' TV for being too sexual and unsuitable for young children.

Chanel No 5 'train' by Chanel in-house

Chanel No 5 'train' by Chanel in-house

The new ad for Chanel No 5 features Amelie star Audrey Tautou as she experiences a romantic encounter aboard a train.