Honda 'do more new' by Mcgarrybowen London

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A new campaign launching the fourth-generation CR-V across Europe is the first work for Honda by Mcgarrybowen London since winning the assignment in July.

The tagline, "Do more new", aims to reflect a driver’s desire to seek out new and exciting experiences. The TV work shows a man driving his CR-V through a portal that mysteriously opens up in a house.

It breaks on 22 October and is supported by print, outdoor and digital. The soundtrack is To Heal, performed by Underworld.

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Released: 17 October 2012

Creative in this campaign:

Credits

Media agency
Executive creative directors
Agency producer
Client services

Private View about this creative

Private View: Gerry Human and Alistair Macrow

Private View: Gerry Human and Alistair Macrow

With work from Honda, HP Sauce, E.ON, Heinz, Home Office and Waterstones.

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