Kit Kat 'a break from gravity' by JWT London

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Kit Kat has launched an online film to tie in with Felix Baumgartner's record-breaking skydive.

Created by JWT London, the film shows a Kit Kat sent up to the edge of space.

The chocolate bar starts its ascent from Cambridgeshire and rises to a height of 116,490 feet.

Camera footage that tracks the bar’s ascent and descent is shared via Kit Kat’s social media channels. The work was created by Chris Jones.

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Released: 18 October 2012

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Credits

Global marketing manager, confectionery SBU
Digital and social manager, marketing and communications 
Executive creative director
Digital executive creative director
Creative directors
Creative
Community manager
Producer
Planners (creative agency)
Global director in charge
Account director
Head of JWT Live

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