British Airways 'short haul' by BBH

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British Airways has launched a TV ad as part of its "short haul" campaign by Bartle Bogle Hegarty.

The spot follows press work for the carrier released last week. The TV ad relates the experience of short haul from the per­spective of passengers’ belongings, such as a jumper and a trainer.

Abigail Comber, British Airways’ head of brands and marketing, said: "We wanted to keep the tone light and engaging."

The spot was devised by Justin Moore and Hamish Pinnell. It was directed by Sara Dunlop through Rattling Stick.

The digital strategy and delivery were co-ordinated by The 12th Floor, and ZenithOptimedia handled the media buying. Post-production was overseen by The Mill.

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Released: 24 October 2012

Creative in this campaign:

  • ba_lemon.jpg

    ba_lemon.jpg

  • ba_jumper.jpg

    ba_jumper.jpg

  • ba_trainer.jpg

    ba_trainer.jpg

of

Credits

Media buying
BBH creative directors
BBH strategic business lead
BBH strategy director
BBH team director
Production company
Director
Producer
Post production
Editor/editing house
Sound

Private View about this creative

Ben Walker and Stuart Outhwaite

Ben Walker and Stuart Outhwaite

With work from Ikea, Sony, Post Office, British Airways, British Gas and Kettle Foods.

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