LG 'so real it's scary' by SuperHeroes Amsterdam

0.0 0 Votes

LG's new TV spot, created by SuperHeroes Amsterdam, shows elevator passengers tricked into believing the floor has given way beneath them.

The ad shows LG technicians installing hidden cameras and achieving the stunt by adding IPS display screens to the floor of a lift.

It was written by Rogier Vijverberg and Rene Klinkhamer, art directed by Silje Lian and directed by Jasper Bazuin through De Filmwinkel.

Share On:

Released: 25 October 2012

Related Creative:


Creative directors
Art director
Video director
Production company
Editor & post-production
LG Electronics Benelux

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Sector Insight (interactive): televisions

Sector Insight (interactive): televisions

In a saturated market, NPD is centre stage as manufacturers battle for sales

LG 'optimus black' by Publicis Modem

LG 'optimus black' by Publicis Modem

LG is promoting its new Android smartphones with an outdoor, print and digital campaign.