Sony 'cat and mouse' by Wieden & Kennedy Portland
Sony is launching a global campaign by Wieden & Kennedy Portland showing James Bond under surveillance.
It broke on 26 October, the same day as the release of the new 007 film, Skyfall.
Spanning TV, print and digital, the activity uses the Bond franchise to highlight the latest hardware from Sony. In the TV spot, a woman spies on Bond using Sony technology such as its Xperia T smartphone.
The digital work includes a game that allows users to experience the life of a secret agent. The game was created in collaboration with Hide & Seek and Existor.
The TV ad was written by Charlie Gschwend, art directed by Jimm Lasser and directed by Baillie Walsh through RSA Films.