Bite-Back 'fin' by Ogilvy & Mather London

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Ogilvy & Mather London has created a spot for the shark conservation charity Bite-Back.

The ad aims to highlight the barbaric practice of removing fins that contributes to the death of more than 36 million sharks every year.

The film was written by Jenny Bond and art directed by Megan Mackay.

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Released: 30 October 2012


Campaign director, Bite-Back Shark and Marine Conservation
Art director

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