Fuze 'when this meets that' by Wieden & Kennedy

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Wieden & Kennedy London has created a spot for Coca-Cola's iced tea brand Fuze, its first work since winning the business.

Fuze is available in more than 27 global markets.

The campaign kicks off with a 30- and 60-second TV spot. It was created by David Goss, Ollie Wolf, Toby Moore and Selena McKenzie.

Animation was by Smith & Foulkes at Nexus Productions. The soundtrack was by Michael Russoff.



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Released: 31 October 2012

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Creative director
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Head of planning
Group account director
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Account manager
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Jonathan Burley and Laurence Green

Jonathan Burley and Laurence Green

With work from The Times/Sunday Times, The Co-operative, Samsung, William Hill, Jeremiah Weed and Fuze Tea.

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