Samsung 'we are David Bailey' by Cheil UK

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Samsung's new campaign for the NX smart camera stars 143 people called David Bailey.

They include a priest from Tamworth and a teacher from Kent.

Cheil UK created the work that aims to democratise photography.

A TV spot features the Baileys learning to use the camera and testing their skills at a catwalk show. It was created by Laura Johnstone and directed by Andrew Lang through Rokkit.

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Released: 31 October 2012

Credits

Director
Andrew Lang
Producer
Tom Knight
Executive producer
Mary Calderwood
Director of photography
Jake Scott
Agency producer
Kira Lipscombe
Art director
Laura Johnstone
Stylist
Nadine Artois
Editor
Gary Forester @ Marshall Street
Colourist
Tillet @ MPC
Post producer
Jamie Loudon @ MPC

Private View about this creative

Jonathan Burley and Laurence Green

Jonathan Burley and Laurence Green

With work from The Times/Sunday Times, The Co-operative, Samsung, William Hill, Jeremiah Weed and Fuze Tea.

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