Brother 'the printer orchestra' by Grey London

Grey London has created an orchestra made out of old office machinery for an online spot for Brother.

The agency programmed 97 machines, including printers, scanners and fax machines, to perform Bob Dylan’s The Times They Are A-Changin’. The spot was created Lee Trott and Sam Haynes, and directed by Chris Cairns through Partizan. It will be followed by an exhibition at London’s Design Museum in January.

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Video, Technology, Web, Outdoor campaign, Digital Media campaign, Grey, Viral advertising, United Kingdom, Consumer Goods, Agency, Computers, Brother, Ad campaign, Agencies, Digital marketing, Global, Creative agency

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