RAC 'don't let winter catch you out' by BBH

4.1 4 Votes

Bartle Bogle Hegarty has created its first work for the RAC, the breakdown services company, since picking up the business this summer.

The TV spot depicts two young children imitating a winter breakdown and rescue with their toy vehicles.

The 30-second execution eschews the traditional "fear factor" approach in favour of a warmer, more positive message aimed at a family audience. The RAC is billing the spot as a "departure from the campaigns normally employed by the breakdown industry".

It centres on an offer of free "At Home" cover to anyone who joins the RAC this winter.

The work was created by Brad Woolf and Dan Bailey. It was directed by the Guard Brothers through Smuggler.

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Released: 06 November 2012

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Credits

Chief marketing officer
Senior brand and communications manager
BBH creative team
BBH creative director
BBH producer
BBH team director
BBH team manager
BBH strategy director
Production company
Executive producer
Producer
Post production
Editor/editing house
Composer
Photographer

Private View about this creative

Ben Tollett, Emer Stamp and Nick Gordon

Ben Tollett, Emer Stamp and Nick Gordon

With work from RAC, Morrisons, B&Q, Sainsbury's, Blinkbox and O2.

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