Waitrose 'giving more this Christmas' by BBH

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Waitrose is breaking with Christmas advertising convention in order to donate more money to good causes for its festive campaign.

In the TV spot, the supermarket's brand ambassadors, Delia Smith and Heston Blumenthal, explain that instead of making a "fancy TV advert", Waitrose will donate the money saved as an additional £1 million to good causes through its Community Matters "green token" scheme.

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Released: 06 November 2012

Credits

BBH creative team
BBH creative director
BBH producer
BBH team manager
BBH strategy director
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Private View about this creative

Gerry Moira and Frédéric Raillard and Farid Mokart

Gerry Moira and Frédéric Raillard and Farid Mokart

With work from John Lewis, Barclaycard, Asda, Freesat, Waitrose and EE.

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