Kellogg's Rice Krispies 'still' by Leo Burnett

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Leo Burnett has launched a brand campaign for Kellogg's Rice Krispies.

The 30-second ad depicts the relationship between a young boy and his mother, and is based on the childhood truth that little boys never remain still.

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Released: 06 November 2012

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Leon Jaume and Monkey

Leon Jaume and Monkey

With work from Virgin Holidays, Digital Radio and BBC, Save the Children, Kellogg's Rice Krispies, and Tesco.

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