Boots "let's feel good" by Mother

2.0 1 Votes

Boots has unveiled its Christmas campaign with a new creative direction encouraging people to give their loved ones health and beauty gifts.

The work, by Mother, involves a series of vignettes showing women and their friends and families giving and receiving gifts. For the first time, real-life couples and relatives were cast in the ads in order to capture their off-screen chemistry on camera. T

he soundtrack is Elton John’s Are You Ready For Love. A 60-second spot will air during The X Factor this weekend, with shorter ads to follow during the run-up to Christmas.

TV spots, directed by Nick Gordon through Somesuch & Co, will be supported by print, digital, direct marketing, PR and a Boots Christmas app.

Share On:

Released: 12 November 2012

Credits

Credits due

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Boots Christmas ad stars hoodie-wearing Santa

Boots Christmas ad stars hoodie-wearing Santa

Boots is hoping to inspire people to buy presents for the different people in their lives by using a young man to challenge stereotypes in its Christmas ad.

Creative business rankings

Creative business rankings

16th November. Mother has captured Caner Research UK's Race for Life account.