Ballantine's "Loud Blue" by Work Club

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Work Club has created a platform for Ballantine’s that lets people enhance their Instagram photos by adding bespoke music.

The Loud Blue platform, the next phase in the Scotch whisky brand’s "leave an impression" campaign, uses an algorithm that analyses photo data and creates music that represents the image. It was created by Joe Corcoran and the creative technology partner was Reactify.

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Released: 13 November 2012

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Creative director
Senior creative
Senior account manager
Business director
Creative technology partner
Music communications partner

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