Sainsbury's 'Christmas days' by AMV BBDO

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Sainsbury's Christmas ad campaign aims to celebrate all the moments that make up your festive season.

The campaign comprises 14 TV executions and also includes the launch of a Sainsbury's "moments" calendar.

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Released: 13 November 2012

Creative in this campaign:


Head of national advertising, local marketing and food experience
Advertising manager
Creative director
Copywriter (overall ‘Christmas Days’ campaign)
Art director (overall ‘Christmas Days’ campaign)
Copywriter (outdoor ‘lights’ campaign)
Art director (outdoor ‘lights’ campaign)
Agency planner
Agency account man
Agency producer
Media agency
Media planner
Production company
Production co. producer
Post-production company
Audio post-production
Exposure (e.g. Youtube, TV, press)

Private View about this creative

Ben Tollett, Emer Stamp and Nick Gordon

Ben Tollett, Emer Stamp and Nick Gordon

With work from RAC, Morrisons, B&Q, Sainsbury's, Blinkbox and O2.

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